Melissa ‘Missy’ Crawford Biography
Melissa “Missy” Crawford is the president and general manager of Telemundo 20 / KUAN and NBC7 / KNSD, NBCUniversal’s local television stations. The stations serve both Spanish and English speaking audiences in San Diego designated market area.
She supervises all station operations, such as the news, digital, sales, Marketing/promotions, community affairs and technology/operations departments. Crawford reports to Valari Staab, the Chairman, NBCUniversal Local and she works closely with Jose Cancela, the President, Telemundo Station Group.
Melissa ‘Missy’ Crawford Career
She is an inspiring leader, innovative and one of the top broadcast brand directors in the country according to Staab. San Diego is home to two successful stations that operate like one team to meet the market’s ever changing community needs. Crawford is the perfect leader to assist both businesses build upon their accomplishments. In addition, she will help plan out the next phase in their evolution as the industry continues to change.
Crawford has worked at NBCUniversal Local for almost 12 years. She took the helm of KUAN and KNSD after working as the Vice President of Creative and Marketing. For NBC’s East Coast flagship television sts
Crawford has worked at NBCUniversal Local for nearly 12 years. She took the helm of KUAN & KNSD after working as Vice President of Creative and Marketing for NBC4 New York / WNBC. Crawford worked for the last decade in that NBC’s East Coast flagship television station.
Melissa ‘Missy’ Crawford NBC7
She planned innovative marketing campaigns at WNBC, such as the station’s first ever bilingual campaign. The campaign took flight during Beijing Olympics and showed bilingual spots. It highlighted the partnership between NBCUniversal’s New York stations and their power in working as una sola / one family.
Crawford’s digital and social promotions have delivered a 2,000% increase in social audience . In addition, her work to promote NBC 4 New York’s new over the top and streaming products brought major increases in video views. Prior to this, she worked at NBC Bay Area for a year as Brand Director and oversaw the station’s launch of a brand strategy. Furthermore, she fostered a team environment that inspired creativity and innovation. Crawford worked at KGO-TV before this in the bay area for 15 years. At the station she started her career in broadcast as an intern and held creative services roles with increasing responsibilities.
She was born and raised in the Bay Area, California. Crawford graduated with a bachelor of science degree in marketing from Santa Clara University.
Melissa ‘Missy’ Crawford Age
There is no information about her age. However, will update as soon as the information is available.
Melissa ‘Missy’ Crawford Height
There is no information about her height. However, will update as soon as the information is available.
Melissa ‘Missy’ Crawford Education
Crawford graduated with a bachelor of science degree in marketing from Santa Clara University.
Melissa ‘Missy’ Crawford Family
She was born and raised in the Bay Area, California. There is no other information available about her parents. However, will update as soon as the information is available.
Melissa ‘Missy’ Crawford Husband
There is no information on whether she is married or in a relationship. However, will update as soon as the information is available.
Melissa ‘Missy’ Crawford Children
There is no information about her having children.
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